Are you ready to leverage your Amazon Prime subscription? The much-awaited Amazon Prime Day 2025 is around the corner. This year, it will expand to four days instead of two. It's your chance to shop like a millionaire and still save big. Our guide will help you explore new additions to the event, prepare for maximum savings, and discover the best deals!

What Is Amazon Prime Day?
Amazon Prime Day is a global sales event exclusively designed for Amazon Prime members. The event spans about two days, offering millions of deals and special discounts on cross categories from electronics to beauty & health.
It's Amazon's way of saying thanks to its 220 million prime family members. The event was first started as an anniversary celebration in 2015, but today, it's a full-fledged sellathon. Amazon Prime Day has been launched globally in 24 countries. It's a one-of-a-kind event as millions wait year-long to fill their carts during this big sale.
Australian shoppers flock to benefit from Amazon Prime Day. The sales volume surged during the two-day event. If you’re in Australia, you can get access to the best deals, super discounts, and fast & free delivery.
When Is Amazon Prime Day 2025 in Australia?
This year, 2025, Amazon Prime Day will go live on Tuesday, 8 July 2025, at 12:01 a.m. AEST to Monday, 14 July 2025 at 11:59 p.m. AEST. Aussies will get a full 7 days to fill their carts and enjoy massive discounts.
Other regions around the world have different timeframes. For the UK, US, and Germany, the window will open for just 48 hours. So, Australians are getting some special treatment with a long-running Amazon Prime Day event.
Not only that, but Australians also enjoy two prime day events in a single year. Amazon Prime Day comes twice a year. If you’ve missed the July 2025 deals, worry not, because the October 2025 Prime Day is just around the corner.
Calling all Aussie shoppers to explore and target the best deals. You have got plenty of time to empty your wishlist and fill your carts!
Year |
Event # |
Prime Day Dates (Australia) |
Duration |
2024 |
1st |
Tuesday, 16 July 2024 – Monday, 22 July 2024 |
7 days |
2024 |
2nd |
Tuesday, 15 October 2024 – Wednesday, 16 October 2024 |
2 days |
2025 |
1st |
Tuesday, 8 July 2025 – Monday, 14 July 2025 |
7 days |
2025 |
2nd |
To be announced (likely mid-October 2025) |
Expected: 2 days |
What’s New This Year?
This year, Amazon Prime Day is bringing a whole lot of interesting features, new deals, and more savings. For Aussies, the event itself will be going on for seven days straight.
Amazon has designed a featured page with the title "Today's Big Deals," listing the best deals on different items. You can also enjoy double discounts with special deals on the Amazon app or with invite links. The store is powered with AI to get top recommendations based on your purchase history.
If you're wondering about top items with the highest discounts, they're smart home and energy-efficient products. The interesting part is third-party sellers; you will get a lot of deals from them. Always shop responsibly, cross-check prices, and ensure seller credibility.
Do I Need to Be an Amazon Prime Member?

Amazon Prime Day deals and discounts are only accessible to Prime members. You can view them but can’t purchase the discounted item unless you’re a member. It’s worth it to invest in an Amazon Prime subscription. It not only unlocks discounts but also gives access to numerous benefits like:
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Free Delivery & Fast Shipping
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Prime Video, Reading, Gaming, and Music Access
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Global Store & Exclusive Deals
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Early Access to Discounts
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Amazon Photos
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Twitch Benefits
You can get all these benefits for a $9.99 monthly subscription or $79 annual subscription. It also includes a 30-day free trial without any hidden charges. Additionally, there are no cancellation conditions. The Prime subscription is a win-win for customers and Amazon.
How to Prepare for Prime Day 2025
Do you want to make the most out of the Prime Day sale? Here's what you should prepare to enjoy significant discounts without a hassle.
Make a Wishlist
Always keep your wishlist ready and avoid spending time on window shopping. The discounted stock is limited, and millions of users hit the checkout button altogether. Be quick to grab your dream product with a super-low price tag.
Set Up Alerts Or Notifications
You can set alerts on specific products. A notification will pop up when the product is available at a discount. You can quickly add it to the cart and checkout. This saves your effort for manually checking the products.
Price Comparison Extensions
Google has some beneficial extensions to compare prices across different stores. Explore the Chrome store to find a reliable extension. It will allow you to compare the cost of a specific product right away.
Plan Checkout
You should save your card details, addresses, and other particulars beforehand to save time. Just hit the checkout button and keep patience. Amazon Prime members enjoy free and fast delivery.
Consider Past Purchases
If you need a product that you're already using, you can head on to purchase history. Check whether the item is on sale or not. It's a seamless way to order daily-use items without any hassle.
Best Prime Day Deals
Amazon Prime Day brings exclusive deals across a variety of categories. You can enjoy up to 50% off on different products. Prepare a list of items you need and start purchasing!
Tech and Electronics
All types of tech products and electronic gadgets are put on sale with up to 50% discount. From laptops to headphones, everything is on sale.
Home and Kitchen
Home and kitchen appliances are the second best category with the highest discounts. If your vacuum is creating trouble, it's time for a good replacement. The discount rates are 40% to 50% on select items like appliances, cookware, and cleaning gadgets.
Fashion and Personal Care
Amazon lists some high-end fashion brands with chunky discounts. You can also purchase grooming tools, skincare, and other accessories.
Outdoor and Travel
The last but not the least category with the highest discounts is outdoor and travel. It includes camping gear, portable power solutions, and bags. We've got you the best deals in this category on advanced power stations. Explore BLUETTI’s Prime Day deals for solar generators, battery backups, and more.
Our top pick from BLUETTI deals is the Elite 100 V2 Portable Power Station. It is a small yet powerful station with a 1,800W capacity. It has nine ports to run 90% of appliances conveniently. If you're going fishing or enjoying camping, this portable power station is a must-have.

You can carry this 25lbs machine on the go. It has a TurboBoost recharging facility for added convenience. The power station will charge to 80% in just 45 mins. It comes with premium LiFePO₄ cells with over 10 years of life. This power station is an absolute wonder!
How to Tell If a Deal Is Legitimate
With big events come big scams. Most of the time, third-party sellers flock to make money with fake discounts during sales events like Amazon Prime Day. You must ensure that the deal you are hunting is legitimate. Here are a few steps to get going:
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Check historical pricing trends. If you find anomalies or sudden product price hikes, the deal can be a scam. Try to look for the same product from other dealers or official sellers.
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Use Amazon's "Was/Now" price comparisons. This feature allows you to check real prices before sales go live. It's a great way to identify made-up deals or discounts.
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When purchasing from third-party sellers, check their ratings. You can also read reviews to see if the seller is authentic or not.
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Compare with other Aussie retailers (e.g., JB Hi-Fi, Kogan, Catch). Usually, the same products are listed in a number of stores. All you need is to explore and compare prices before making any purchase.
Competing Sales Events in Australia
It's not just Amazon Prime Day; there are multiple popular sales events. Let's explore:
Sales Event |
Discounts |
Top Categories |
Membership Needed |
Perks |
Amazon Prime Day |
Up to 70% |
Tech, home, fashion |
Prime required |
Fast delivery, exclusive deals |
Kogan Mega Sale |
Up to 80% |
Electronics, home, fitness |
No |
Express shipping, big savings |
eBay Plus Weekend |
20–70% |
Tech, appliances, fashion |
eBay Plus |
Free shipping, bonus points |
Catch.com.au Deals |
10–60% |
Groceries, health, home |
No (Catch Club optional) |
Free delivery for members |
Local Retail Sales |
15–50% |
Furniture, fashion, kitchen |
No |
In-store pickup, bundle offers |
Tips to Maximise Your Savings
Do you want to enjoy maximum savings? Follow our top strategy to checkout after massive discounting. After all, Amazon Day happens only once a year.
Shop Early
Millions of users keep a steady eye on products in almost every category, ranging from tech to home improvement. If you don't want to miss the chance to get a discount on your favorite product, try to shop early.
Compare Prices
Be a savvy shopper, and don't trust discounts blindly, especially from third-party sellers. Use different stores to compare prices. Your target should not be the discount but the minimum price. Explore before checking out!
Cashbacks & Rewards
Prefer deals that offer cashback or other rewards like gift cards with your purchases. It's the best way to cash discounts and enjoy additional benefits. You can enter related search queries to find deals with cashback or rewards.
Prime-exclusive Coupons
Amazon offers prime-exclusive coupons to its Prime subscribers. You can visit the coupon page to get them. The coupon can include flat and percentage discounts. Use the coupons during checkout to add more discounts to your deals. It's a great way of saving more!
FAQs
Can Australians access the same deals as the US or UK?
No, you can't access deals in the US or UK while in Australia. The Amazon Prime Day deals are region-specific.
Can I cancel my Prime membership after the event?
Yes, you can cancel your Prime membership anytime. There are no cancellation conditions associated with an Amazon Prime subscription.
Are returns and warranties the same on Prime Day?
Yes, the standard Amazon returns and warranty policies are active throughout the year. They don’t change during sale events.
How fast is Prime delivery in Australia?
The Amazon Prime delivery time in Australia is usually 1-2 days in city areas. The delivery may take longer in rural areas.
Are Amazon devices (Kindle, Echo, etc.) discounted in AU?
You will get exclusive offers on Amazon devices like Echo, Kindle, and Fire TV during Prime Day. Head to the Amazon store and get the required product.