EOFY sales is a great time for shoppers and businesses to score some great discounts. This guide will cover everything about these big sales events; what they are, what the best deals are and even where you can find those deals, particularly when it comes to new tech, home appliances or even portable power solutions. Knowing when EOFY sales start is crucial so you don't miss out on the best deals.
What Is EOFY and Why It Leads to Huge Sales
End of Financial Year, EOFY, refers to the end of the financial year, which is on June 30th. This time leads to huge sales in almost all retail categories. Selling old products, along with providing some promos that can be tied-in with tax-time purchases for consumers and businesses.
Typically these sales are more expansive and with deeper discounts than standard clearance events, so they tend to draw some attention. Popular industries that do EOFY sales include electronics, homewares, tools and office supplies.
Retailer Reasoning Behind EOFY Sales
There are a number of reasons why EOFY is important for retail. First, selling older models and too much stock can free up room in the warehouse and capital for new products. Second, the timing is great for businesses and for consumers as it comes just before the end of the tax year when most products are tax deductible.
With the exception of special clearance sales which may take place at any point throughout the year, EOFY sales differ in that they are a standard season where all products are sold including tech, home living products and portable power solutions.
When Do EOFY Sales Begin and End?
EOFY sales generally start in the beginning to middle of June, with several key players announcing in the first week of the month. Sales also reach their peak in the week leading up to, and including June 30th, the official end of the financial year.
Most sales end June 30th, but some web retailers and big box stores will go into early July to catch last-minute shoppers. Dates for this when do end of year sales start and end could vary slightly by retail category or platform, so you're always always check specific store announcements.
BLUETTI EOFY Deal Launch Times:
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Phase 1: May 26, 00:00 – May 31, 23:59 (AEST)
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Featured models:
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AC300 + B300K: A$2999 (40% off)
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AC2A: A$299 (25% off)
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AC240: A$1899 (32% off)
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AC200L: A$1899 (32% off, includes free hoodie)
Want early access to our Phase 2 deals (June 1 – June 30)? Subscribe to stay in the loop and receive exclusive offers as soon as they go live.
Big Dates to Maximise Your EOFY Savings
Many bargain hunters start planning in early June, since that's when the first deals hit the internet. Towards the end of the month, especially, the last two weeks before June 30th, deals become more aggressive to clear stock as much as possible.
The deadline is June 30th, though online services might offer a grace period of several days into July. Purchases must be made by June 30th for tax purposes. Trends can also differ by niche sector. For example, some smaller businesses may host shorter and more intense promotions on a smaller number of items, whereas larger department stores might have more spread out promotions across the month.
How Long are EOFY Sales Available?
Some sales are available a few days to end of week flash sales and can stretch out to several weeks for more general store wide deals. A few brands may have a week's deal, whereas some around the full month offer that runs all the way till June 30th.
Plenty of retailers offer early access to their EOFY sale deals for loyal members or newsletter subscribers. Weekend-specific discounts or category-based sales are also available during June.
Understanding the Sale Timelines and Access
The core of EOFY sale period is in June, but it's all in a different format and volume. You'll also likely come across flash sales that pop up fast and disappear quickly. On the other hand, bigger retailers may prefer to label their discounts as weekly deals, shifting categories each week.
Some also have full-month promotions lasting throughout the full month of June as well. Smart shoppers subscribe to retailer newsletters or customer loyalty programs, which translates to early access to deals. Also be on the lookout for weekend-only specials or spot sales on certain product categories, like electronics or portable power solutions.
Which Product Categories are Generally Discounted in EOFY Sales?
Some of the top categories to look out for include:
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Technology and electronics: It is one of EOFY's largest categories, which always sees huge deals on laptops, desktops, monitors, printers, networking and a range of tech accessories. It's a perfect time for students or professionals to invest in some new gear.
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White goods and kitchenware: From fridges to washing machines, dishwashers, as well as smaller kitchen appliances like coffee machines, blenders, air fryers, toasters and more are often discounted.
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Office and Business Equipment: The EOFY is the ideal time to acquire office goods for their tax-deductible status. These include office desks, ergonomic chairs, paper shredders, filing cabinets and anything that allows your business to run more efficiently and productively.
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Outdoors, Camping, and Tools: For outdoor enthusiasts, be on the lookout for sales on camping gear, outdoor furniture, power tools, gardening equipment, and automotive tools and accessories.
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Fashion and Lifestyle: Possibly not as heavily discounted as electronics, but still expect to find sales on clothing, shoes, accessories and homewares as retailers clear seasonal stock.
Are Portable Power Products Discounted During EOFY Sales?
One of the fastest growing categories at most EOFY sales is the portable power station, solar generator and off-grid power solutions. These are great for outdoor activities, RV, camping and also for home use in case of power failure.
For instance, BLUETTI is currently holding their EOFY sale, boasting deals on heavy-duty models like the AC240, AC200L, and AC300.
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The BLUETTI AC240 is a tough industrial power station that is IP65 water and dustproof and holds 1536Wh of energy and a 2400W AC output (expandable to over 10kWh with other batteries). It has fast-charging abilities, charging from 0-80% in 45 minutes.
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The BLUETTI AC200L has a large 2048Wh and also has 2400W output which is expandable. Its amazing AC charging speed, up to 80% in 45 minutes, and up to 1200W solar input, it's perfect home backup and off-grid use!
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The BLUETTI AC300 is an ultra-modular design system that can be equipped with BLUETTI B300 battery modules, the capacity can be flexibly enlarged from 3072Wh to a maximum of 12288Wh. It has an integrated 3000W pure sine wave inverter with a maximum input power of 5400W when incorporating an AC and solar input, making a complete system to provide everything you need and more in your home or industrial applications.
How EOFY Sales Stack up Against Other Sales
Knowing how EOFY sales compare to other big shopping events such as Black Friday, Boxing Day and Click Frenzy can give you an idea of when is the best time to buy certain items. All of these sales have decent discounts, but have different timings.
EOFY Sales For Tax Benefits
EOFY sales, which most often occur in June, are also perfectly positioned around the financial year. They are especially great for companies and people who want to utilize the credits for purchasing office, equipment, tools and substantial investments such as solar products and portable power systems. The emphasis here is often on clearing old stock and helping with end-of-financial-year accounts.
Black Friday For Ultimate Savings
Comparatively, in late November, Black Friday has a global appeal as the precursor to the holiday gift shopping season. It's best for general electronics, fashion and lots of consumer goods, with deep discounts on big brands and a frenzy for early Christmas shopping. Deals are typically wide-ranging and consumer-focused, designed to attract as many people as possible.
Boxing Day For Post Holiday Clearance Sales
The Boxing Day sales are the best time to clear out stock which did not sell at Christmas. These events are great for discounts on home and lifestyle goods, fashion and leftover holiday inventory as retailers clear their shelves for the new year. It's a great opportunity to pick up things that might have been hot holiday gifts but are now part of a wider inventory clear-out.
Click Frenzy For The Best Online Flash Deals
Finally, Click Frenzy sales, happening twice a year in May and November, are online only hybrid events. They are also flash sales, which are typically shorter in duration and require more immediate action for shopping across a variety of categories. They are less about a clear seasonal timing, and more about creating an urgency for online purchases.
Compared to EOFY sales, both are price competitive, but the EOFY has wider, more strategic discounts on higher-cost products, many of which offer potential tax benefits, which contrasts with the consumer holiday focus of Black Friday and Boxing Day or the shotgun-blast online deals offered by Click Frenzy.
How to Maximise EOFY Sales
To really leverage the EOFY sale season and the opportunities it presents, planning is key. Strategic shopping can help you obtain the best deals on what you want. Let's look at some of the best strategies to try out.
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Buy with a Checklist: Before the sales start, make a list of the actual things you need or want to buy. This will help prevent impulse purchases and enable you to concentrate on getting discounts for the items you need.
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Check For True Discounts: Avoid over inflated discounts. Try using online price tracking tools or comparison platforms to verify the product's price in history. This could help verify that you're getting an actual deal and not just a perceived one.
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Consider Bundled or Invoice-Friendly Offers: Some retailers give you better deals when you buy more than one item at the same time (bundles), or structure offers to be business invoice-friendly. Keep an eye open for these good deals.
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Examine the Return Policies and Warranty Terms: Particularly for large purchases, never forget to go through the return policies and the warranty terms before actually making one. Offers may have different terms, so take your time to go through everything.
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Buy By June 30th For Tax Reasons: If you are a business or you are entitled to deductions, you need to buy things before June 30th so you can claim them this financial year.
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Join the Early Access Deal or Brand Newsletters: Some retailers and brands offer early access sales to their subscribers. Subscribing to newsletters can offer you a head start on the best of the bargains ahead of their release to the masses.
Frequently Asked Questions
Who do EOFY sales benefit most, consumers or businesses?
EOFY sales are a win-win for both. For the personal consumer shopaholics wanting to capitalize on some dramatically reduced product ranges, as well as for the businesses wanting to use any strategic and tax-deductible shopping before the year's end.
Can I claim EOFY purchases as tax-deductible?
Yes. Some EOFY purchases, particularly business assets, equipment, including office furniture, tools, or portable power solutions, or office supplies, are tax-deductible if your business is eligible for this. As always, when it comes to tax advice, be sure to speak with a tax expert who can provide specific guidance based on your particular circumstances.
Can I get EOFY sales online or are they in-store only?
End of financial year sales are in circulation everywhere. In many cases, online sales can start earlier and sometimes end later than in-store deals, and yet offer more convenience, and arguably a wider variety.
Are there interest-free or payment plan EOFY sales offers?
To make end-of-financial year splurges more attainable, lots of retailers will have interest-free payments, or you can sign up for a buy-now-pay-later scheme in place to help with bigger EOFY purchases. For specific terms and conditions regarding your purchase, refer to individual retailers or products and their respective terms and conditions.
What if you miss the EOFY deadline?
If you miss the June 30th tax deadline, you'll miss out on claiming new purchases this financial year as tax deductions. Some sales online may continue through early July, at which point they would be in a new financial year for tax purposes. There might still be some remnants of deals, but the real EOFY sale window will be shut.
